How to Plan a Brand Photoshoot

Congratulations! You’ve already taken the most important step: deciding it’s time to plan a photoshoot. Maybe it’s your first one, or maybe it’s your second or third and you’re just hoping to do it better this time. Either way, you’re in the right place.

Now comes the tricky part. And no, it’s not choosing the perfect location, finding models, or even hiring a photographer. The real starting point is you—specifically, getting clear on your goals for the shoot.

Before you start booking anything, take a few minutes to fill out this simple questionnaire. It’s designed to help you understand why you’re doing the shoot in the first place, and it will give you a clearer vision moving forward. Knowing what you want to communicate (and why) will help you prioritize the right creative decisions—saving you time, money, and confusion later. Plus, the more clarity you can offer your team before, during, and after the shoot, the more valuable and usable your final images will be.