Model Test Shoot Guide

What is a test shoot?

A test shoot is a collaborative session between a photographer and a model, focused on building modeling experience and refining skills in a low-pressure environment. Unlike commercial shoots, there’s no client or specific campaign—just an opportunity to experiment with different looks, poses, and styles to strengthen your portfolio. Think of your portfolio as your pitch deck—it’s what showcases your versatility, potential, and marketability to agencies, brands, and clients. Strong images can open doors, so investing in quality portfolio work is key.

Paid vs. Unpaid Test Shoots—Why It Matters

Everyone loves the idea of a free photoshoot, but it’s important to understand the difference between collaborating on a test shoot and hiring a photographer (or model).

The whole point of a test shoot is to build your portfolio so you can market yourself to potential clients, whether that’s an agency, a brand, or an independent business. If you’re signed with an agency, they’ll have a roster of photographers they trust to create images that sell.

A Little History on Test Shoots

Decades ago, modeling agencies didn’t have massive rosters of talent—just a carefully selected board of models they scouted and signed. Back then, photographers worked closely with agencies and test shoots became a common exchange. A test shoot was originally designed for photographers to experiment with lighting setups, creative ideas, or concepts for upcoming jobs, using the model as the subject. It was a mutual exchange—photographers got to experiment, while agencies and models got fresh images for their portfolios. Because of this, test shoots were usually unpaid, simply because both parties benefited equally.

Today, the industry looks a lot different. Agencies now manage hundreds of models instead of just a handful, making one-on-one photographer relationships much less common. While agencies still have trusted photographers they recommend, new models are now expected to pay for their test shoots.

Why? Because agencies know that working with a great photographer saves them time. Instead of coordinating endless free test shoots and hoping for the best, they can send their new models to photographers who consistently deliver high-quality results. It’s an investment that ensures models get the best possible images to market themselves effectively.

Why Relying on Unpaid Test Shoots Can Hold You Back

It’s tempting to build your portfolio through unpaid test shoots, but relying solely on them can make it harder to create a book that truly sells you. Free shoots often come with limitations—whether it’s a lack of quality, images that don’t truly showcase your strengths, wardrobe that doesn’t highlight you, or minimal direction from the photographer when it comes to posing.

Think of it this way: your portfolio is your pitch deck. It’s what agencies, brands, and clients use to decide if they want to book you. If your images aren’t polished or don’t align with industry standards, you’re less likely to land the jobs you want. Investing in paid test shoots with experienced photographers ensures you’re getting high-quality images that showcase your potential in the best light—literally and figuratively. It’s an investment in your career that pays off by helping you stand out in a competitive industry.

So, Should You Pay for a Test Shoot?

It depends on what stage you’re at in your career. If you’re just starting out, paying for a test shoot with an experienced photographer is the fastest way to build a strong portfolio that agencies and clients take seriously. If you’re already established and have something valuable to offer (a strong look, a unique concept, or an agency backing), you might find opportunities to collaborate on unpaid tests.

Either way, it’s important to recognize the value of what both the model and photographer bring to the table. Good images open doors, and a well-executed test shoot can be a game-changer for your career.

How do I prepare?

Preparation is easy—one of the reasons I love these shoots! They’re low stress and don’t require a ton of effort on your part. Before the shoot, we’ll go over wardrobe ideas and inspiration. I have a Pinterest board I always refer to when discussing outfit options, and we’ll mostly work with what’s already in your closet. You don’t need an expensive wardrobe to create a great shot! Once we lock in the theme and wardrobe, we’ll schedule the shoot date.

What about makeup and hair?

The beauty of a test shoot is that it’s all about showcasing your natural look. A simple, fresh approach is best:

✔ A little concealer, mascara, and groomed brows go a long way.

✔ A natural lip color

✔ Eyeshadow? Keep it neutral and minimal.

✔ Blemishes? No stress—I’ll retouch them unless you prefer otherwise.

If you need some guidance I’d suggest watching Jessica Pimentel’s minimal makeup tutorial. For hair,  keep it true to your natural texture. If your hair is straight, a light blowout is great. If it’s curly, embrace it! The goal is to highlight you, just with a little polish. Remember, the whole point of this is to show what you look like naturally, just elevated a bit.

💅 Pro Tip: Opt for neutral nail polish—beige tones are universally flattering and won’t distract from the shot.

Packing: The Key to a Stress-Free Shoot

I know you’re excited (maybe a little nervous), and that’s totally normal! The best way to shake those pre-shoot jitters? Pack two days before your session.

Packing Checklist:

✔ Outfits (laid out and fully planned)

✔ Shoes & accessories (belts, jewelry, etc.)

✔ Makeup essentials (for quick touch-ups)

✔ Any inspiration or reference images

Prepping early gives you time to grab any last-minute items—like a belt or statement blazer—that might complete your look. Even simple additions can elevate an outfit and add variety to your shots.

More is better! It’s always great to have options, even if we don’t use everything. The only thing you should be deciding on the morning of your shoot? Whether to grab a coffee or a matcha latte.

☕ Pro Tip: Leave the tags on new clothing pieces! If we don’t use them, you can return them—no need to spend extra on items you won’t keep.

Need some more help?

Feel free to send me a message with those burning questions. I’m here to help!